Toxic Kerala Rights Sold to E4E Movies – Record Deal for a Non-Malayalam Film
The Kerala distribution rights of Toxic starring Yash have reportedly been acquired by E4E Movies in what trade circles are calling one of the biggest deals ever for a non-Malayalam film in the state.
According to strong buzz, the film is aiming for a massive release across 350–400 screens in Kerala, which is a huge number — especially considering there is expected competition at the box office during that period.
Why This Is a Big Deal
Kerala has traditionally been a competitive market, where Malayalam films dominate screens. For a non-Malayalam film to secure such a high screen count indicates enormous confidence from distributors.
The deal size and screen target suggest that Toxic is being positioned as a major pan-India event film, not just a regional release. Strong pre-release business like this reduces financial risk and signals aggressive market strategy.
Clash Won’t Slow It Down?
Despite potential clashes, targeting 350–400 screens shows the makers are confident about the film’s appeal in Kerala. Yash’s growing pan-India popularity and the film’s stylish, high-scale presentation seem to be driving that confidence.
If the buzz translates into box office performance, Toxic could set a new benchmark for non-Malayalam releases in Kerala.
