The streets of Milan are looking a lot like a music video set this week. As Milan Fashion Week kicks off, the biggest names in K-Pop have officially touched down, and the “airport fashion” was just the beginning. From BTS’s Jin making waves for Gucci to members of NewJeans and Stray Kids being swarmed by paparazzi, these stars aren’t just guests anymore—they are the main event. High-end designers are betting big on “the Hallyu effect,” knowing that one viral photo of an idol in their clothes can sell out a collection in minutes.
It’s not just about the clothes, though; it’s about the massive, screaming crowds turning quiet Italian plazas into concert venues. Fans have been waiting for hours just to catch a three-second glimpse of their favorites entering a show. Whether it’s the edgy, bold looks at Prada or the sleek elegance at Fendi, K-Pop stars are proving they are the ultimate global style icons. They’ve successfully turned the world’s most exclusive fashion event into a worldwide fan celebration, making us all wonder: who will steal the spotlight next?
