The buzz around Allu Arjun’s upcoming film, Raaka, has reached a fever pitch, especially in North India. Distributors in Uttar Pradesh and Bihar are currently locked in an intense bidding war for the film’s rights, with some quoting “unprecedented” prices that have never been seen for a South Indian star in these regions. This massive demand isn’t just luck; it’s the “Pushpa effect” in full swing. After Allu Arjun practically took over the Hindi heartland with his last few hits, distributors are betting big that Raaka will be the next massive pan-India blockbuster.
Directed by the hit-maker Atlee (Jawan) and featuring a high-octane cast including Deepika Padukone, Raaka is being mounted on a staggering budget of around ₹700 crore. Rumors suggest Allu Arjun might be playing three different roles, ranging from a cop to a “half-human, half-monster” figure, which explains the dark, gritty first-look posters. With trade insiders whispering about record-breaking deals even before the first trailer drops, it’s clear that Raaka is shaping up to be one of the biggest cinematic events of 2027.
